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What product or service does your business offer? Skin treatments on face, back, hands and feet. Use products to improve the skin's surface to appear at its best health. Who is your target audience and who is your most ideal customer? How do people learn about your product or service? In the beginning, business networking by owner; Internet SEO activity; community service and other marketing efforts.
Later, clients likely will be doing referrals. Who are your competitors and how do you differ from them? While 10 Estheticians with the Oncology Training Certification are within miles of this business, only 1 is local and the next closest is miles away in California.
Of Estheticians' websites checked, none is focused on cancer skin care. Please provide general information about your business location, years in business, employees, etc. Staff space on site: 4 rooms plus 2 nail areas and reception. Possible affiliation with physician. What is the exact name as you would like it to appear in your logo?
Tender Touch Skin Clinic 2. What was the idea behind the business name? Is there a unique story behind it? What is your tagline? Does this need to be incorporated into the logo design at all? Yes 4. What is the overall message you wish to portray? At this business: skin issues caused by medical conditions, including cancer, will be treated with clinical skills in a spa-like environment by caring and supportive practitioners and the friends and family of the primary client can concurrently have their own experience of relaxation and cosmetic improvement.
In five words? Please rank in order of importance. Professional 2. Pristine 3. Supportive 4. Skin cancer 5. Compassionate 6.